Ambassadors Of Heritage and Crafts Foundation
Ambassadors of Heritage and Crafts Foundation
A Parvai Endeavour | Since 2016
The Ambassadors of Heritage and Crafts Foundation (AHC Foundation) was born from a simple yet transformative idea:
To create a free, inclusive community where craft patrons and creators could meet—honestly, equally, and with shared purpose.
Founded in 2016 by a small collective of passionate, craft-loving women, AHC emerged as a bridge between those who make with their hands and those who cherish these creations with their hearts. What began as an intimate initiative has since evolved into a growing movement—one rooted in mutual respect and a common desire to bring about meaningful change in the lives of India’s craftspeople.
At its core, AHC represents the conscientious patron—curious, informed, and deeply invested in the soul of what they wear or use—and the committed artisan, who is eager to understand and serve patrons with honesty, creativity, and care.
We are more than admirers of tradition—we are campaigners for a cleaner, safer, and fairer craft ecosystem. One that is transparent and accountable to its makers, and nurtured by its wearers.
Through research, education, collaboration, mobilization, and advocacy, we work to rewrite the story of Indian craft—not as a nostalgic memory, but as a living, evolving force for change.
We believe that with structural reform and genuine connection, craft can uplift millions, restore pride in handmade work, and spark a renaissance of beauty, dignity, and shared humanity.
Our Vision
To empower both patrons and craft creators in equal measure—reviving India’s artisanal legacy with a refreshing, spirited dialogue that inspires responsibility, joy, and respect on both sides of the loom.
Our Mission
Patrons' Mission
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To build and nurture a community of thoughtful individuals who value the intention, effort, and skill behind every handmade piece.
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To engage not just with products, but with the lives and stories of those who make them.
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To invest in quality—not just in what they buy, but in the well-being of those who create.
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To proudly wear and celebrate human heritage, making handcrafts relevant in an increasingly automated world.
Artisans' Mission
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To uphold dignity and pride in their inherited craft traditions.
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To build reciprocal relationships with patrons, grounded in trust and mutual appreciation.
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To strive for excellence, consistency, and innovation in every creation.
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To learn, adapt, and evolve without compromising their cultural essence.
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To honour the AHC Foundation’s ethos—crafting with integrity, care, and purpose.
What We Do at the AHC Foundation
Craft Trails
We curate immersive journeys into artisan homes and studios—offering patrons an up-close experience of the process, people, and philosophy behind handcrafted work.
Private Trunk Shows & Exhibitions
We organize exclusive showcases that spark appreciation, dialogue, and discovery around India’s living crafts.
Talks & Discussions
We bring together artisans, scholars, patrons, and designers for engaging conversations on sustainability, heritage, and the future of craft.
Craft Workshops
Hands-on sessions where patrons experience the painstaking process behind each creation, and artisans gain insight into the people they craft for—building empathy, understanding, and respect.
Research & Development
We document forgotten legacies and collaboratively innovate to ensure that traditional crafts stay vibrant, desirable, and relevant to modern generations.
Community & Creativity
We foster a safe, inclusive, and creative space where craft becomes a shared emotion, a common language that dissolves differences and unites us in joy, purpose, and expression.
