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When Intention Preceeds the Loom

When Intention Preceeds the Loom

When Intention Preceeds the Loom

When Intention Preceeds the Loom

Some stories begin at the loom. Others begin long before yarn is chosen, colours are discussed, or designs are imagined. This story began with a date. March 25th, 2022, the day Priya’s daughter rec...

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THREADS OF EARTH, HANDS OF HERITAGE

THREADS OF EARTH, HANDS OF HERITAGE

Ponduru × Bagru × Parvai Across India’s vast craft landscape, two traditions stand out for their depth, purity, and unbroken intimacy with the earth, Ponduru Khadi and Bagru hand block printing. Th...

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Never Fully Told: In the Quiet Company of Kailasam and Kamalamma

Never Fully Told: In the Quiet Company of Kailasam and Kamalamma

Never Fully Told: A Journey with Kailasam, Kamalamma and Me My journey with M. Kailasam began twelve years ago, on a day that now feels like the quiet opening of a chapter I did not yet know would ...

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Project Shashikala

Project Shashikala

Craft, Continuity, and the celeration of a mother and daughter's love for craft Some saris do more than clothe us; they anchor us. They become touchstones of who we are and where we come from. They...

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Perfect by Parvai

Perfect by Parvai

A New Language of Ready-to-Wear Tradition, Carried Gently Into Today There is a certain clarity in the handmade, a steadiness in the way a block is pressed, a thread is guided, or cotton is prepare...

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Nazakat :  Craft, Community, and the Quiet Power of Shared Vision

Nazakat : Craft, Community, and the Quiet Power of Shared Vision

Mukesh Ji:  The Creative Genius Behind Parvai’s Nazakat Collection There are moments in the life of a craft studio when a collaboration becomes more than a meeting of skills. It becomes an unfoldin...

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Between Silence and Speed

Between Silence and Speed

Between Silence and Speed: Understanding Kerala Handloom Saris and the Price of Powerloom Imitations By Parvai The Looms of Kerala: A Living Heritage Across the humid air of Peringammala, Balaramap...

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A Story Woven in Pink and Purpose

A Story Woven in Pink and Purpose

Vasanthi and her Anupama In the world of handloom, there are creations that follow a pattern, and then there are those that break through it—quietly, gracefully, and with immense purpose. Anupama, ...

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“I Walk with Parvai”

“I Walk with Parvai”

Dedicated to the women who have walked beside me, who saw Parvai not just as an idea, but as a shared dream.To those who lent me their faith, their time, their talent, and nurtured this vision with...

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The Trees That See Us Through: Carving Time Into Print

The Trees That See Us Through: Carving Time Into Print

A tribute to the woods that shape our craft and carry our stories. Types of Wood Used in Hand Block Printing in Jaipur Understanding the foundation behind every print begins with the wood beneath ...

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