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WELCOME TO PARVAI

Our Store Philosophy

A unique shopping experience.

Parvai is a bespoke craft studio dedicated to designing, producing, and creating small-batch, consciously crafted pieces. Every product is rooted in storytelling, honouring the process, the heritage, and the people who bring each creation to life. Every sari we produce is the result of extensive work, guided by a clear creative vision.
We believe in connecting with like-minded patrons who appreciate, encourage, and challenge us through their continued support. Together, patrons and makers form a thriving community that co-creates works of inspiration and beauty, pieces that become living stories, carrying the tales of our time into the future.
Our website serves as a gallery/ showcase of works currently in production or available for purchase.

If you are a patron interested in owning one of our pieces or would like to know more, we warmly invite you to reach out to us on WhatsApp at +91 73585 50888 or email us at enquiry@theparvaishop.com for all purchase-related queries or additional information.
Kindly remember to read our policies before making a purchase. Parvai Store Policies

The people and places that make our journey worthwhile

OUR AREA OF PRACTICE

PERFECT MEN

Perfect by Parvai for Men is created for those who understand that style begins with comfort. Relaxed, well-proportioned silhouettes allow movement while maintaining quiet structure. Breathable cottons, fine cambrics, and handwoven fabrics offer ease with presence. Subtle detailing and clean cuts reflect restraint and intention. Built with strong construction and careful finishing, each garment is designed to last beyond passing trends. Grounded and timeless, the collection embodies durability, simplicity, and the confidence that comes from wearing clothing crafted with purpose.

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PERFECT WOMEN

Perfect by Parvai for Women is designed for those who value comfort with quiet strength. Fluid, breathable silhouettes move naturally with the body, offering ease through work, travel, and everyday life. Relaxed cuts, balanced proportions, and soft drapes create refinement without restriction. Crafted in fine cottons, silk blends, and handwoven textiles, each piece feels light yet structured. Strong seams and thoughtful finishing ensure longevity beyond seasons. Timeless rather than trend-driven, this collection celebrates confidence that comes from comfort and clothing made to endure.

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Farrukhabad, Uttar Pradesh

Parvai Farrukhabad Works is defined by depth, not loudness. Inspired by Indian miniature painting, each print carries deliberate detailing , every petal precise, every vine intentional. Created through multiple colour layerings with hand-carved wooden blocks, each shade is applied separately. A single motif passes repeatedly across the printing table, demanding exact alignment and patience. The result is richness without excess, saturated grounds, intricate florals, and fine outlines that feel painted rather than printed. Here, print is devotion: layered, meticulous, and vividly alive.

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PERIGAMMALAI, KERELA

Parvai’s work in Kerala reflects both heritage and homecoming. Rooted in our founder’s homeland, it supports four senior weaving artists and preserves Kerala’s fine handloom cotton tradition. Since 2022, we have produced a limited 30–40 saris annually, woven in pure cotton with quiet coastal elegance. The focus remains continuity, quality, and dignified livelihoods. Each piece carries simplicity and grace, embodying ethical making and mindful design. The Aswathi Collection honors a heritage woven close to home.

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M KAILASAM, HYDERABAD

Since 2017, Parvai has collaborated with Shri M. Kailasam, a National Award–winning Kalamkari master, preserving a sacred lineage of storytelling through cloth. Each sari is entirely hand-drawn and painted by Shri Kailasam and Shrimati Kamala on Parvai’s handwoven silks, never printed, never repeated. Drawing from mythology, temple murals, and botanical and avian studies, the works use natural dyes from herbs, roots, and minerals. Over twenty-five originals, each taking 40–80 days, form an enduring archive of spiritual textiles grounded in purpose and integrity.

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KANCHIPURAM, TAMIL NADU

Since 2018, Parvai’s work in Kanchipuram has evolved from pure cotton Korvai saris to authentic real-zari silks that honour the region’s timeless spirit. We collaborate with eight weaving families thirty-five artisans whose skill forms our foundation. Each sari is woven on traditional Adai and Jacquard looms using fine mulberry silk and 3–5 gram gold zari, reflecting precision and devotion. The Kannakam Collection celebrates this enduring partnership, built on trust, sustaining generations of artisans through pride, patience, and perfected craft.

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KAITHOON, RAJASTHAN

Parvai’s work in Kota, Khaitun began in 2019 with the esteemed Ansari family, custodians of the Kota Doria tradition. Their mastery of cotton, silk, and zari creates fabrics of remarkable lightness and brilliance. In Khaitun, weaving shapes daily life, where community and craft flourish together. Parvai works across three looms, producing refined base fabrics and saris of delicate finesse. Each piece reflects interdependence, heritage, and enduring human connection, sustaining tradition through shared skill and quiet devotion.

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BAGRU, RAJASTHAN

Parvai’s work in Bagru is rooted in centuries-old hand-block printing traditions where artistry and community coexist. We collaborate with three Chhipa printer families and over fifty artisans skilled in Dabu resist, natural dyeing, and block carving. A key achievement is reviving Gawarwali Dabu Fadat prints on handwoven silk and cotton, a rare, exacting technique. Each textile emerges through close dialogue, guided by sun, water, and earth, honoring nature, collaboration, and Bagru’s enduring handmade legacy.

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MOLAKALMURU, KARNATAKA

In the silk-rich town of Molakalmuru, Parvai preserves pure silk weaving through The Tanvi Collection. We collaborate with two weaving families, eighteen artisans guided by master weaver Ashwin and design head Ane Thomas. Using silk and zari from government centres, each sari is woven on looms established with Parvai’s support. Precise reed settings and jacquard detailing shape heirloom pieces reflecting Karnataka’s richness. Tanvi honours artisans weaving with pride, sustaining a heritage of patience, skill, and grace

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BIRBHUM, WEST BENGAL

In the quiet hinterlands of Birbhum, Parvai nurtures Amani handwoven takli-spun forest mulberry silk saris that embody patience, faith, and purpose. Crafted by a small team of fifteen artisans in a remote rural village, each thread is spun by hand and woven on a jala loom, creating fabrics that are airy, translucent, and alive with human touch. Our partnership supports secure workspace, tools, and dignity for a single weaving family led by young artisans of promise. Amani is more than a name it is a vow of peace, trust, and perseverance, honouring the spirit of craft, people, and the forested land that sustains them.

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BHAGALPUR, BIHAR

Parvai’s Raag is an ode to the quiet rhythm of linen, handwoven in Bhagalpur, where looms move in harmony with nature. We sustain two looms in traditional homes, supported by fifteen artisans led by Atesham, a young master weaver devoted to his village and craft. Woven from pure linen and dyed in soft natural tones, each piece reflects restraint and refinement. From saris to home textiles, Raag honors slow making, honest collaboration, generational knowledge, mindful processes, and the quiet dignity of labor.

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CHANDERI, MADHYA PRADESH

In historic Chanderi, generations of weavers sustain one of India’s most graceful textile traditions. Celebrated for its sheer texture, soft lustre, and ethereal lightness, the weave blends an untwisted silk warp with fine cotton or silk weft, creating fabric both weightless and strong. Borders on traditional dobby looms carry temple steps, florals, coins, and geometric motifs. At Parvai, we honour these classical patterns, preserving heritage through patient craftsmanship, continuity, cultural memory, quiet devotion, and enduring artisanal pride.

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MAHESHWAR, MADHYA PRADESH

Project Ahilya is Parvai’s tribute to Queen Ahilya Bai Holkar and Maheshwar’s revered weaving legacy. In collaboration with master weaver Govind Bichave and two weaving families, we create pure cotton and silk Maheshwari saris on dobby and jala looms using 3G gold zari. Working in 80s cotton by cotton, cotton by 2-ply silk, and silk by silk, each piece balances heritage with contemporary grace. Ahilya embodies serenity, strength, and refinement, honoring artisans who transform thread into enduring art.

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BHUJ, GUJARAT

Since 2020, Parvai has collaborated with SIDR Craft, led by master artisans Abduljabbar and Abdullah Khatri, recipients of the UNESCO Seal of Excellence. Together, we create Rai Bandhi on handwoven silk and cotton, uniting Parvai’s design with SIDR’s generational tying mastery. Their network includes over 200 women across eight villages, sustaining heritage and livelihoods. Each Bandhani piece, tied dot by dot and dyed patiently, reflects devotion and precision. This partnership honors Kutch’s living textile legacy.

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PRIVATE WORKS

Parvai’s Commission Projects are intimate journeys where patrons and artisans collaborate to create deeply personal works. We connect clients directly with craftspeople across India’s heritage clusters, shaping pieces that are unique and never repeated. Each commission begins with dialogue, understanding vision, aesthetic, and budget, then unfolds through a slow, thoughtful process rooted in transparency and ethical making. Whether a sari, textile, or heirloom, every creation reflects shared trust, conscious value, and lasting connection, stories of memory and meaning to cherish 

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Blog posts

Beyond the Transaction

Beyond the Transaction

“What Are You Seeking From Craft And What Are You Willing to Give?” A reflection from the Ambassadors of Heritage & Crafts Foundation At the Ambassadors of Heritage & Crafts Foundation (AHC...

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The Present Tense of Craft

The Present Tense of Craft

Why You Matter More Than You Think Craft does not survive on memory alone.It does not remain alive simply because something was once beautiful, rare, or historically significant. Craft exists only ...

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When Intention Preceeds the Loom

When Intention Preceeds the Loom

Some stories begin at the loom. Others begin long before yarn is chosen, colours are discussed, or designs are imagined. This story began with a date. March 25th, 2022, the day Priya’s daughter rec...

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