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MAHESHWAR, MADHYA PRADESH

Project Ahilya is Parvai’s tribute to Queen Ahilya Bai Holkar and the grandeur of Maheshwar’s weaving tradition. In collaboration with master weaver Govind Bichave and two weaving families, we produce pure cotton and silk Maheshwari saris woven on dobby and jala looms using 3G gold zari the same zari used in Parvai’s Kanchipuram silks. Working with 80s cotton by cotton, 80s cotton by 2-ply silk, and double-ply silk by silk, each piece combines royal heritage with contemporary grace. Ahilya captures serenity, strength, and feminine refinement an heirloom creation that honours Maheshwar’s living legacy and the weavers who continue to transform thread into timeless art.

MAHESHWAR, MADHYA PRADESH

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Parvai is a bespoke craft studio dedicated to designing, producing, and creating small-batch, consciously crafted pieces. Every product is rooted in storytelling, honouring the process, the heritage, and the people who bring each creation to life. Every sari we produce is the result of extensive work, guided by a clear creative vision.
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