A PATRON DRIVEN INITIATIVE
Parvai (பார்வை) To see, vision
About Us
At Parvai, we are passionate about crafting and sharing beautiful, high-quality handmade textiles. We believe that our customers play a vital role in supporting these wonderful traditional crafts.
The name "Parvai" means "sight" and "vision" in Tamil, embodying our mission to foster a close bond between you and the artisans. Our goal is to offer experiences that highlight the profound importance of engaging with time-honored crafting techniques.
Since our journey began in 2016, we have collaborated with over 50 talented artisans from regions like Tamil Nadu, Gujarat, Rajasthan, West Bengal, Madhya Pradesh, Kerala, and Uttar Pradesh.
Each piece in our collection tells its own unique story, guided by our core values—the 5 Ps: The Parvai Promise, Product, Process, People, and Perspective.
We invite you to discover the remarkable stories behind each item and its maker, fostering a genuine connection within our community. By celebrating the incredible skills of these artisans, we inspire support for their craft traditions and honour the extraordinary beauty of authentic craftsmanship!
Parvai Product
Insights
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Saris & Cholies
WE PLACE PEOPLE AT THE HEART OF EVERYTHING WE DO
Parvai Speaks
Perspectives on our projects
The exquisite art of woven embellishing At Parvai, we hold a profound belief that the essence of any handcrafted product transcends its physical form, rooted deeply in the creative journey and intr...
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In this article, we discuss what Parvai feels adds to the auspiciousness of a sari. We have identified 5 factors which we feel are vital to make a sari feel auspicious these include: The usage of ...
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All The Glitters Is Not Gold - Parvai's Perspective To Real Zari
What does real zari mean to a patron today? Is it still relevant to choose real zari? And how can patrons today choose the zari purity that works best for them? Presenting Parvai's perspective to z...
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